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I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about this book is that it...
/blog/how-mature-is-your-marketing-
Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business ...
/blog/building-your-culture-with-experts
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
/blog/are-your-customers-smiles-guaranteed-
No doubt you are like most businesses and furiously creating content to build a connection and earn your prospects and customers attention. 90% of all businesses realise that there is value in m...
/blog/your-content-strategy--how-to-do-it-
Planning your content is very important. What isn't planned isn't done. Here is a list of some great free editorial calendars   ...
/blog/content-strategy-that-is-organised-and-achi...
By now you are probably up to date with the social media tools if you are reading this blog, ie twitter, facebook, Linked In, etc but have you considered monitoring the conversation others are ha...
/blog/how-to-listen-online
The way a employee behaves directly affects the customer experience. We have all had the Julie Roberts shopping experience. Employee engagement is critical in retaining talent and ensuring the b...
/blog/employee-engagement-a-key-to-marketing-the-...
So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an actio...
/blog/what-is-remarketing-
Having a giving mentality turns out not only to be a feel good habit but a profitable one as well. This Go Giver book tells a story of Joe and how putting value and others at the centre of his d...
/blog/give-to-get
Customers expectations have changed.  You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper...
/blog/the-customer-experience-as-a-competitive-ad...
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome...
/blog/the-ux-factor
A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips: 1. Is it clear to a ...
/blog/a-five-step-web-audit
Searching for the best SEO tools is something that a small business struggles with. There is such a gap in the information of what to look for and to know which is the best tool to use for: ...
/blog/the-best-seo-tools-for-small-business
Most small business owners know they need a marketing budget, but most would agree with the old cliché "I know that half my advertising is wasted, but I don't know which half"....
/blog/marketing-plan-in-a-few-steps
Facebook has become a social hub for nearly every segment to check out what friends and family are doing with over 1 Billion users world wide. What makes this a great marketing tool is that it i...
/blog/facebook-advertising

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