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There comes a time when your old web doesn't cut it any more and you are looking to invest in a new website. Like every business your website needs to evolve but there are some critical th...
/blog/so-your-ready-to-redesign-your-web--what-to...
Marketing Videos There are some awesome video resources out there for a small business. I have collected a few that are worth knowing about. 1. David Koch website - Kochie's small ...
/blog/great-marketing-video-resources
Customer case studies should be in your marketing kit bag. Your clients are looking for reasons to use you. They want to see that you do the sort of work with similar businesses. One of the ...
/blog/case-studies-as-a-marketing-asset
If you are doing any sort of marketing you should be keeping a metrics checklist so you can see what is working and what isn't. Creating a scorecard can be as easy as creating your on Ex...
/blog/marketing-scoreboard
At one stage as a small business it was possible to do your marketing in-house, much like you might do your book-keeping and manage staff. Now SMBs are outsourcing their marketing as the landsca...
/blog/why-it-is-smart-to-outsource-your-marketing-
This week marks the start of the Small Business Festival Victoria. This is a great opportunity for those businesses that are in Victoria to leverage lots of free training events to improve your ...
/blog/small-business-festival-victoria
When was the last time you talked with your customers? It sounds simple but why do so many small businesses make assumptions? This book by Giff Constaple and illustrated by my fav cartoonist Tom...
/blog/talk-to-customers
The way we interact with customers has changed. Customers are using many ways to interact with us and others. So how do we market to them better? One way is to map the customer journey and loo...
/blog/the-customer-journey
How do you get good a Adwords. Try, fail, get better. Try. Set a budget.  Google Trends Good Adwords Key Word Planner Wordstream Know your customer lifetime value ...
/blog/getting-good-at-adwords
How well do you understand your buyer's journey. Do you know how long your sales process is? Do you know how well you are increasing your brand awareness with your key prospects? How do you ...
/blog/the-buyers-journey
LinkedIn is an awesome tool for businesses wanting to develop relationships with other businesses. The key to making this tool work is being authentic and only connecting with those that you cou...
/blog/using-linkedin
Brand Asset Management might be a new term for some of you but it basically means managing the branding elements like, logos, fonts, images, icons, templates and other marketing materials so the ri...
/blog/how-many-logo-versions-have-you-got-floatin...
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
/blog/are-your-customers-smiles-guaranteed-
"The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. The job of marketer is more challenging t...
/blog/marketing-blueprint
Do you know what makes up a brand identity? This summary has been taken from Liquidagency a thoughtleader agency in branding. Branding is ultimately about whether someone will pay more ...
/blog/brand-basics

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