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| 91. How are you listening to your customers | |
How are you listening?
Being a customer centric company is critical to being relevant. Today the customer is in the driver seat and the biggest threat is becoming irrelevant. We all have the... | | /blog/how-are-you-listening-to-your-customers |
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| 92. Marketing Maturity Grids | |
Recently I did a podcast with Las from Sitescore about Customer Maturity. Las has developed a great model around customer maturity but for a small business it might be a bit hard to get traction... | | /blog/marketing-maturity-grids |
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| 93. So your ready to redesign your web? What to look for. | |
There comes a time when your old web doesn't cut it any more and you are looking to invest in a new website. Like every business your website needs to evolve but there are some critical th... | | /blog/so-your-ready-to-redesign-your-web--what-to... |
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| 94. Great marketing video resources | |
Marketing Videos
There are some awesome video resources out there for a small business. I have collected a few that are worth knowing about.
1. David Koch website - Kochie's small ... | | /blog/great-marketing-video-resources |
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| 95. Case Studies as a Marketing Asset | |
Customer case studies should be in your marketing kit bag.
Your clients are looking for reasons to use you. They want to see that you do the sort of work with similar businesses. One of the ... | | /blog/case-studies-as-a-marketing-asset |
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| 96. Your logo |
This short skit from Utopia makes light of the process some businesses find themselves in with design.
You brand is not your logo but it can become a short cut to mean something to ... | | /blog/your-logo |
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| 97. Marketing Scoreboard | |
If you are doing any sort of marketing you should be keeping a metrics checklist so you can see what is working and what isn't.
Creating a scorecard can be as easy as creating your on Ex... | | /blog/marketing-scoreboard |
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| 98. Talk to customers | |
When was the last time you talked with your customers? It sounds simple but why do so many small businesses make assumptions? This book by Giff Constaple and illustrated by my fav cartoonist Tom... | | /blog/talk-to-customers |
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| 99. Marketing Blueprint | |
"The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. The job of marketer is more challenging t... | | /blog/marketing-blueprint |
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| 100. The customer journey | |
The way we interact with customers has changed. Customers are using many ways to interact with us and others. So how do we market to them better? One way is to map the customer journey and loo... | | /blog/the-customer-journey |
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| 101. Getting good at Adwords | |
How do you get good a Adwords. Try, fail, get better. Try. Set a budget.
Google Trends
Good Adwords Key Word Planner
Wordstream
Know your customer lifetime value ... | | /blog/getting-good-at-adwords |
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| 102. The buyers journey | |
How well do you understand your buyer's journey. Do you know how long your sales process is? Do you know how well you are increasing your brand awareness with your key prospects? How do you ... | | /blog/the-buyers-journey |
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| 103. Using LinkedIn | |
LinkedIn is an awesome tool for businesses wanting to develop relationships with other businesses. The key to making this tool work is being authentic and only connecting with those that you cou... | | /blog/using-linkedin |
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| 104. How many logo versions have you got floating around? | | Brand Asset Management might be a new term for some of you but it basically means managing the branding elements like, logos, fonts, images, icons, templates and other marketing materials so the ri... | | /blog/how-many-logo-versions-have-you-got-floatin... |
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| 105. Are your customers smiles guaranteed? |
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ... | | /blog/are-your-customers-smiles-guaranteed- |
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