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| 76. You Tube Update | |
New Nielsen findings on digital content shows that You Tube's influence continues to grow.
You Tube is 12 years old. I know hard to believe.
Looking at the new social media landsca... | | /blog/you-tube-update |
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| 77. What's your mission? | |
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business different... | | /blog/what-s-your-mission- |
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| 78. The best web audit tool | |
I have used most of the SEO web audit tools now and I think I have the best one! Sick of not knowing what is working and what isn't. Let me do a web audit for you.
... | | /blog/the-best-web-audit-tool |
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| 79. Is your customer at the centre of your business? | |
Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we ar... | | /blog/is-your-customer-at-the-centre-of-your-busi... |
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| 80. Why you need to blog | |
Blogging is so important for small businesses!
So why do you need to blog?
1.Search engines like information. Google is always looking for new information as well as content which e... | | /blog/why-you-need-to-blog |
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| 81. Tools to manage reviews | |
Management of reviews is becoming increasingly important. I have found some great tools that can assist in the management, reporting and sharing of reviews.
1. Grade.Us
2. Fre... | | /blog/tools-to-manage-reviews |
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| 82. Inbound Marketing Strategy | | Inbound marketing is a relatively new technique that makes it possible to utilize modern Internet technologies to generate new leads and drive sales. Read this Inbound Marketing Action Plan to... | | /blog/inbound-marketing-strategy |
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| 83. Checklist for hiring a marketing consultant | |
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they nurture them through ... | | /blog/checklist-for-hiring-a-marketing-consultant |
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| 84. 5 Must Have Content Tools | |
I have been putting together some content plans for clients and have 5 great tools I want to share.
1. MindMesiter Mind Map - Using this tool you can plan your strategy, distribution, productio... | | /blog/5-must-have-content-tools |
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| 85. Databases in Marketing | |
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng... | | /blog/databases-in-marketing |
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| 86. Your logo |
This short skit from Utopia makes light of the process some businesses find themselves in with design.
You brand is not your logo but it can become a short cut to mean something to ... | | /blog/your-logo |
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| 87. You now have 8 seconds | |
A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today.
Within 8 seconds we must now deliver the sort of... | | /blog/you-now-have-8-seconds |
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| 88. How to write a value proposition | | A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id... | | /blog/how-to-write-a-value-proposition |
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| 89. How are you listening to your customers | |
How are you listening?
Being a customer centric company is critical to being relevant. Today the customer is in the driver seat and the biggest threat is becoming irrelevant. We all have the... | | /blog/how-are-you-listening-to-your-customers |
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| 90. Marketing Maturity Grids | |
Recently I did a podcast with Las from Sitescore about Customer Maturity. Las has developed a great model around customer maturity but for a small business it might be a bit hard to get traction... | | /blog/marketing-maturity-grids |
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