| 349 matches found. | Showing Page 9 of 24 |
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| 121. Brand Basics | |
Do you know what makes up a brand identity?
This summary has been taken from Liquidagency a thoughtleader agency in branding. Branding is ultimately about whether someone will pay more ... | | /blog/brand-basics |
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| 122. Spray and pray is no way to market | |
There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin... | | /blog/spray-and-pray-is-no-way-to-market |
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| 123. Segmentation for the customer benefit | |
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona... | | /blog/segmentation-for-the-customer-benefit |
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| 124. Start with the End in Mind | WHAT
If you don't know where you are going, you might just get there
I am planning the launch of my new website in March and so am going through the same planning process I do with my clie... | | /blog/start-with-the-end-in-mind |
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| 126. Creating a compelling Value Proposition | |
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and... | | /blog/creating-a-compelling-value-proposition |
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| 127. How mature is your marketing? | |
I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about this book is that it... | | /blog/how-mature-is-your-marketing- |
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| 128. Building your culture with experts | | Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business ... | | /blog/building-your-culture-with-experts |
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| 129. Marketing more important than ever | | Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales... | | /blog/marketing-more-important-than-ever |
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| 130. Great Marketing E-books | |
As some of you know I am a constant reader and have collected some of my favorite Marketing E-books here for you to enjoy. These are great if you are trying to get some more information on a par... | | /blog/great-marketing-e-books |
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| 131. Rebranding is like having a personal make over | |
When you decide to change your brand it is sort of like having a personal make-over.It requires throwing out all your clothes and starting again. It is requires a big clean out and it me... | | /blog/rebranding-is-like-having-a-personal-make-o... |
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| 132. Checklist for hiring a marketing consultant | |
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they nurture them through ... | | /blog/checklist-for-hiring-a-marketing-consultant |
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| 133. Why you need a brand | | Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers, by Nick Rice.
The design of your logo really ... | | /blog/why-you-need-a-brand |
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| 134. The UX factor | |
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome... | | /blog/the-ux-factor |
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| 135. A five step web audit | |
A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips:
1. Is it clear to a ... | | /blog/a-five-step-web-audit |
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