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Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we ar...
/blog/is-your-customer-at-the-centre-of-your-busi...
Here are some of the key marketing trends in 2018   1. Smart phone use More than 50% of searches are on mobile 91% of Facebook usage  (Daily Active users) is on mobile ...
/blog/key-marketing-trends
Blogging is so important for small businesses! So why do you need to blog? 1.Search engines like information. Google is always looking for new information as well as content which e...
/blog/why-you-need-to-blog
Management of reviews is becoming increasingly important. I have found some great tools that can assist in the management, reporting and sharing of reviews.   1. Grade.Us 2. Fre...
/blog/tools-to-manage-reviews
Inbound marketing is a relatively new technique that makes it possible to utilize modern Internet technologies to generate new leads and drive sales. Read this Inbound Marketing Action Plan to...
/blog/inbound-marketing-strategy
  The major differentiator for entertainment industries is not the casual user , but the passionately engaged fan. Netflix is reportedly spending $6 billion, yes billion on content thi...
/blog/content-trends
Do you understand the benefits of specialising? "Owning a word in the mind" is actually a more elegant way of saying that positioning is the process of gaining a leadership positio...
/blog/why-position-your-company-to-a-narrow-audie...
Here are some of the top Digital Marketing Tools. To see more go here.   ...
/blog/top-30-digital-tools-for-marketing
I have been collecting the best marketing apps for sometime now. These are cheap and often free apps that let small business compete with the big guys! I have updated it for 2017. Enjoy! &nb...
/blog/marketing-apps-for-small-business
Feedback from your customers is critical for small businesses. The more you understand your customers, the more successful you will be. Services we provide help you do this include: 1. ...
/blog/maximising-customer-value
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating! The profiling and...
/blog/facebook-advertising--does-it-work-for-smal...
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was,  CTA , above the fold, ...
/blog/marketing-terms-got-you-confused-
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces en...
/blog/how-b2b-customers-consume-content
This week marks the start of the Small Business Festival Victoria. This is a great opportunity for those businesses that are in Victoria to leverage lots of free training events to improve your ...
/blog/small-business-festival-victoria
A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id...
/blog/how-to-write-a-value-proposition

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