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| 16. Does social media marketing work? | |
As a small business you might be wondering does social media marketing work? Here is some interesting research that explains how it works. It is all about cultivating relationships. Infact socia... | | /blog/does-social-media-marketing-work- |
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| 17. Adwords tools for small business | |
Adwords is a difficult changing landscape to manage. Many small businesses avoid it because it is complicated. Others over invest without really knowing if it is really working well as a lead ge... | | /blog/adwords-tools-for-small-business |
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| 18. Content Marketing can be made easy with the right tools | |
Content Marketing can be made easy
There are lots of tips and tricks out there to make your marketing easier. Here are some of my top hints or tools you should use.
1. Google Alert... | | /blog/content-marketing-can-be-made-easy-with-the... |
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| 19. Social Media and Google Analytics | |
Great podcast on google analytics and social media.
Now Google is going to be able to track you on different devices via remarketing codes from May 15th.
Google Optimise allows you to do... | | /blog/social-media-and-google-analytics |
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| 20. 3 minute plan, best three templates | |
There are a lot of marketeing plans that you can easily down load from the web and populate. The best plans will ask you some key questions and to answer these you really need to do some researc... | | /blog/3-minute-plan--best-three-templates |
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| 21. Christmas as a marketing opportunity | |
Christmas, a time of giving
Christmas is a great time to leverage as a marketer. There are lots of opportunities to give back to your clients and just say thank you for your business. It is ... | | /blog/christmas-as-a-marketing-opportunity |
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| 22. Vanity metrics don't matter, measure what is important | |
What are the metrics that really matter for a small business? Is it web traffic, retweets? Facebook like? These are often referred to as vanity metrics. The real numbers that matter a the custom... | | /blog/vanity-metrics-don-t-matter--measure-what-i... |
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| 23. What a marketing consultant does | |
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just... | | /blog/what-a-marketing-consultant-does |
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| 24. Marketing Terms got you confused? | |
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was, CTA , above the fold, ... | | /blog/marketing-terms-got-you-confused- |
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| 25. Small Business TV resources | |
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.
1. S... | | /blog/small-business-tv-resources |
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| 26. Facebook advertising, does it work for small businesses? | |
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating!
The profiling and... | | /blog/facebook-advertising--does-it-work-for-smal... |
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| 27. It's time to move from excel to a CRM | |
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook... | | /blog/it-s-time-to-move-from-excel-to-a-crm |
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| 28. LinkedIn Sales Navigator - how to use it | |
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas... | | /blog/linkedin-sales-navigator---how-to-use-it |
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| 29. Marketing lessons from Tim Pethick | | Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all:
For decades marketers have known "consumers have become more discerning" yet they treat them the same way... | | /blog/marketing-lessons-from-tim-pethick |
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| 30. Vivid Vision | |
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o... | | /blog/vivid-vision |
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