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| 17. Vanity metrics don't matter, measure what is important | |
What are the metrics that really matter for a small business? Is it web traffic, retweets? Facebook like? These are often referred to as vanity metrics. The real numbers that matter a the custom... | | /blog/vanity-metrics-don-t-matter--measure-what-i... |
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| 18. All about the customer yes experience | |
I recently listened to a great Tony Robbins podcast where Tony interviewed the CEO of SoulCycle Melanie Whelan. The growth from 7 to 70 sites in less than 10 years is truly remarkable. The way t... | | /blog/all-about-the-customer-yes-experience |
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| 19. When should you outsource your marketing? | |
When does it make sense to outsource your marketing?
Marketing has become much more important with more of us doing our research online and beofre we are ready to buy. Because of the empow... | | /blog/when-should-you-outsource-your-marketing- |
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| 20. Bricks V Clicks | |
Digital technology is transforming how we shop, and almost every way we communicate. As we embrace digital technology, retailers need to adapt to this behaviour.
The traditional department-s... | | /blog/bricks-v-clicks |
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| 21. Guest Blogging | |
When you have established a series of blogs that establishes you as an authority on a topic it is time to distribute your content on other sites. Guest blogging is an ideal way to share your con... | | /blog/guest-blogging |
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| 22. Is your Marketing Funnel Upside Down and Leaking? | |
Is the sales funnel upside down? Is your funnel leaking?
MECLabs have a great video around this and the micro yes's you need at each stage and where the leaks happen.
... | | /blog/is-your-marketing-funnel-upside-down-and-le... |
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| 23. Lyn Hunsaker a customer experience | |
Here is an interview I did with Lyn Hunsaker around customer experience.
Lynn Hunsaker interview on Customer Experience from Danielle Macinnis on Vimeo.
... | | /blog/lyn-hunsaker-a-customer-experience |
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| 24. It's time to move from excel to a CRM | |
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook... | | /blog/it-s-time-to-move-from-excel-to-a-crm |
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| 25. LinkedIn Sales Navigator - how to use it | |
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas... | | /blog/linkedin-sales-navigator---how-to-use-it |
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| 26. Marketing lessons from Tim Pethick | | Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all:
For decades marketers have known "consumers have become more discerning" yet they treat them the same way... | | /blog/marketing-lessons-from-tim-pethick |
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| 27. Vivid Vision | |
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o... | | /blog/vivid-vision |
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| 28. What a marketing consultant does | |
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just... | | /blog/what-a-marketing-consultant-does |
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| 29. Content creation for SMB | |
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ... | | /blog/content-creation-for-smb |
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| 30. Growth Strategies | |
How do businesses grow?
McKinsey and McKinsey recently released a new paper on How growth champions create new value. This paper is essentially about creating value propositions.
... | | /blog/growth-strategies |
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