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| 16. Social Media and Google Analytics | |
Great podcast on google analytics and social media.
Now Google is going to be able to track you on different devices via remarketing codes from May 15th.
Google Optimise allows you to do... | | /blog/social-media-and-google-analytics |
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| 18. Vanity metrics don't matter, measure what is important | |
What are the metrics that really matter for a small business? Is it web traffic, retweets? Facebook like? These are often referred to as vanity metrics. The real numbers that matter a the custom... | | /blog/vanity-metrics-don-t-matter--measure-what-i... |
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| 19. All about the customer yes experience | |
I recently listened to a great Tony Robbins podcast where Tony interviewed the CEO of SoulCycle Melanie Whelan. The growth from 7 to 70 sites in less than 10 years is truly remarkable. The way t... | | /blog/all-about-the-customer-yes-experience |
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| 20. Value proposition - true value | |
Many companies face a fundamental problem: there is a sizeable and growing gap between what they offer and what their customers actually value. This value gap leads to lost sales, lower profits,... | | /blog/value-proposition---true-value |
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| 22. SEO, 5 tips that will make a big difference to being found | |
SEO is like building your online reputation, it is never really done. It is a continual process of tweaking and responding to the changing environment. Small businesses have spent thousands on S... | | /blog/seo--5-tips-that-will-make-a-big-difference... |
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| 23. How to create a press kit in minutes | |
I have been assisting clients set up a media page lately so they can control the quality of the images and the text that is used when they are quoted. As I was doing my research I came across th... | | /blog/how-to-create-a-press-kit-in-minutes |
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| 24. Facebook advertising, does it work for small businesses? | |
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating!
The profiling and... | | /blog/facebook-advertising--does-it-work-for-smal... |
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| 25. It's time to move from excel to a CRM | |
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook... | | /blog/it-s-time-to-move-from-excel-to-a-crm |
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| 26. LinkedIn Sales Navigator - how to use it | |
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas... | | /blog/linkedin-sales-navigator---how-to-use-it |
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| 27. Marketing lessons from Tim Pethick | | Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all:
For decades marketers have known "consumers have become more discerning" yet they treat them the same way... | | /blog/marketing-lessons-from-tim-pethick |
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| 28. Vivid Vision | |
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o... | | /blog/vivid-vision |
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| 29. What a marketing consultant does | |
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just... | | /blog/what-a-marketing-consultant-does |
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| 30. Content creation for SMB | |
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ... | | /blog/content-creation-for-smb |
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