Why Small Business Owners Need to Stop Wearing Every Marketing Hat (And What to Do Instead)

“Do what you do best, and outsource the rest.” - Peter Drucker

Running a small business today often feels like you’re expected to be a jack-of-all-trades—and marketing is the one hat that seems to grow heavier by the day.

Social media content, email campaigns, Google Ads, SEO, blogging, branding, automation... the list goes on. Many small business owners dive in with great intentions—only to burn out, blow budgets, and wonder why the results aren’t flowing.

The Reality for Many Small Biz Owners

It’s a story I hear far too often:

? Spending $1500 on an agency each month to run Google Ads, but only having $100 a week in actual ad spend—an imbalance that’s hard to justify.

? Committing to email marketing, only to send one email every three months because writing and design feel overwhelming.

? Paying over $10,000 for a website that can’t be edited, isn’t SEO-optimised, and ends up collecting digital dust. (One client of mine did exactly that—we rebuilt hers for a tenth of the cost, and now she can manage it herself.)

? Throwing money at Facebook ads without having the foundation in place—a site that loads slowly, has no clear call to action, or has no data to track conversions.

Why It Keeps Happening

The marketing world is a noisy one. You’re told you need to be on every platform, must run ads, and should post daily. But without guidance, it’s easy to mistake a shiny tool or trendy tactic for a strategy.

The truth is, making better marketing decisions requires a bit of education. Not a marketing degree—but enough knowledge to know when something smells off, when an opportunity has legs, and when to ask more questions before spending.

Strategy Before Tactics: The Real Game Changer

One of the most common mistakes I see? Jumping into tactics—ads, reels, emails—without a clear plan.

A coach helps you step back and create a marketing action plan that:

? Puts strategy before tactics

? Defines what success looks like (and how to measure it)

? Gives you a clear roadmap so you know where you’re heading and how to stay on track

With a plan like this, you’re not reacting—you’re building. And you’re far more likely to see results you can replicate.

Some Quick Stats That Might Surprise You

? 42% of small businesses fail because there’s no market need for their product or service—but many still spend thousands on marketing before confirming product-market fit.

? 70% of small businesses don’t have a clear SEO strategy, yet they pour money into paid ads hoping to drive traffic.

? Only 39% send marketing emails regularly, even though email still offers the highest ROI of any digital channel.

(Source: Small Business Trends Report, HubSpot & Statista)

A Coach Can Help You Learn Just Enough to Be Dangerous (In a Good Way)

Working with someone like me doesn’t mean handing over your whole budget. It means learning how to make smarter, more confident decisions. Whether that’s knowing what to ask your web developer, understanding your Mailchimp stats, or setting realistic ad goals.

Even a few hours of coaching can save you thousands in poor investments and give you years of peace of mind.

Ready to Make Better Marketing Decisions?

If you’re tired of winging it or wasting money on strategies that don’t deliver, let’s chat. I offer flexible coaching options to help small business owners like you take control of your marketing—without needing to be a full-time marketer.