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A key marketing tool is The Business Model Canvas

Posted by Danielle MacInnis on 21 September 2022
A key marketing tool is The Business Model Canvas

The Business Model Canvas is an essential strategic marketing tool. It is one of the first tools I use when starting a new client. In this short video, the narrator shows you why it is a great tool to help you make strategic decisions about running your business.

Here is a copy of the canvas you can use. Let me know if you have any questions.

 

You can always visit our knowledge centre for more information on Strategic Marketing and our Strategic Marketing Guide page.

Danielle MacInnisAuthor:Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
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Tags:Customer InsightMarketing StrategyValue Proposition

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