How to install a Facebook Pixel?

When you are looking to really understand what is happening on your website there are two essential pieces of code you need. One is Google Analyics and the other is the Facebook Pixel.

The Facebook Pixel is a piece of tracking code that you add to your website that will provide you insights about activity on your website from Facebook. This is very important if you have an audience coming from Facebook or selling online. I found this ggreat little tutorial video that expalins it better than I can.

CHOOSE THE RIGHT CAMPAIGN OBJECTIVE
Have a clear vision of your objective to attain success for your campaign. If you're wanting the user to take a specific action on your website always use'Conversions'. If you're wanting to drive brand awareness select 'Traffic' and so forth.

SELECT THE RIGHT CONVERSION
If you selected 'Conversions' as your objective make sure to select the right conversion you want to optimise for at the ad set level.

Want some more training? Jump onto our Training Platform where we have some more easy to follow Facebook Training.

Another blog on Facebook.