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One of the commitments I make each month is to read a marketing or business novel. There are hepas of them on the web now that you can read online or listen two via Audible. Here are my list...
/blog/great-free-marketing-e-books
Customers expectations have changed.  You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper...
/blog/the-customer-experience-as-a-competitive-ad...
So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an actio...
/blog/what-is-remarketing-
New markets are created all the time, and smart business people can see the under current and capture a new market just because they are listening. Over the past few months many of us would have...
/blog/target-market--nutrition-conscious-seekers
Moving from product to customer focused It is a common place to find a business all wrapped up in its product or service. Sure most of you are aware that the customer is your bread and butte...
/blog/moving-from-product-focused-to-customer-foc...
It is a simple answer. It is not the saying build and they will come, it is ask, and they will tell. The fastest way to grow your business is to build a customer centric product or service: that...
/blog/how-to-build-something-people-want--custome...
In this ever changing marketing landscape it is not surprising that most of us don't have the marketing tools we need. If we look at the marketing technology landscape put together by chiefm...
/blog/do-you-have-the-right-marketing-tools-
I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. I...
/blog/how-to-create-value
In marketing like other professions we have developed a wordy often confusing list of terms that to an outsider are like another language. So I have been hunting the web for the best glossary to...
/blog/marketing-glossary
The "How" in Marketing Really Matters What use to be invisible is now clearly viewable for the whole world to see. How we make clothes in appalling conditions, the ingredients of...
/blog/the-how-and-why-makes-all-the-difference
This week I was named a finalist for Flying Solo's Marketing Marverick Award in 2015. It was really nice to be recognised for what I do all day (just about every day) with small businesses. ...
/blog/being-rewarded-and-recognised-feels-good-
As as small business the world of online marketing can be overwhelming, so when we see a shortcut it can be very attractive. Target Internet have done a brilliant wrap up and review of most of t...
/blog/seo-tools-review
To make the most of 2016 you really need to start planning now. I have created a planning template to get you started.  Over the summer break when you have some down time is the perfect tim...
/blog/marketing-plan-for-2016
Read or Listen, it can be a great way to up skill quickly. Nothing is more important than taking a break over the holiday season. I often find it hard to completely stop. You spend so much o...
/blog/use-the-down-time-to-up-skill
The way a employee behaves directly affects the customer experience. We have all had the Julie Roberts shopping experience. Employee engagement is critical in retaining talent and ensuring the b...
/blog/employee-engagement-a-key-to-marketing-the-...

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