Dan MacInnis – Small Business Marketing Expert
Dan is a practical, entertaining and a marketing expert for small business. If you are looking for a small business marketer to engage with the audience and present in a down-to-earth style then Dan is the right choice.
To book Dan as a small business marketing expert: Book here.
Key topics – download pdf
1. Email Marketing – Continues to be one of the most effective tools a small business can use in marketing today. Key take aways from this seminar:
- How to grow and maintain an active, healthy email list – design elements, and best practices
- How to ensure optimal subscriber engagement, – what is valuable content!
- What email metrics are really the most important, open and click through rates and most importantly buys.
- How to incorporate social media into email marketing campaigns – leverage social media for communication extension and viral campaigns.
2. Brand your business – A strong brand starts from the inside out. It differentiates your business and attracts employees and customers. Learn in this seminar:
- How a well-defined brand can help grow your business and what this means.
- How to craft a strong brand name, logo, and key messaging to support the visual elements.
- How to develop a brand strategy that involves the “how you do what you do” that shows your customers and employees you are valuable.
3. Social Media Savvy – With so many social media choices, how can you tell which social networks are right for your business? This seminar the focus will be on how social media can work for business-to-business organizations, and how to make small changes to incorporate social media into your daily plan.
You will learn:
- Best practices for incorporating social media into your business small business
- How to add video or audio (or both) to your social media content
- Which social networks to use for your business, how to set social strategy, how to get started, and what to measure
4. Low cost marketing Tools . This seminar looks at how to use simple, low-cost guerrilla marketing and event-based initiatives to drive customer awareness and traffic.
PR – and how to leverage it at little cost
Back links to your website
How to leverage social media
5. How to create an action orientated Marketing Plan – The 1 page marketing Plan that works.
Are you plagued with good marketing ideas that you just don’t execute? This class will show you how to organize your marketing ideas via worksheets, templates, and tools so you can get marketing tasks done with minimal effort and maximum results.
You will learn:
- How to organize your marketing ideas into a one-page plan
- How to adjust your product offerings to differentiate yourself and be chosen by your ideal customer
- How to integrate your marketing plan into your daily to-do list
6. How to build a website that converts – our website is where the rubber hits the road; it’s where you gather leads and make your sales. In this seminar, you’ll learn how to increase your online visibility, drive qualified traffic to your site, and convert prospects into customers. Whether you have an existing website or are starting from scratch, you’ll learn techniques to engage your visitors and increase your conversion rates as well as critical metrics that you can use to measure your success. You will learn:
- How to create website content that gets you found by your ideal customers
- How to get visitors to move further down the sales funnel on your site
- Which metrics you should use to measure your success
Effective use of SEO tactics can ensure that your site will be found, but search analytics can sometimes be complicated. This seminar teaches you how to use SEO data to tie your tactics and analytics together for online marketing that works for your customers.
You will learn:
- How to optimize your website for Google
- Important “offsite” ranking factors—it’s about more than just links
- How to use data to drive content strategy, keyword choices, and overall online marketing
What others are saying about Danielle’s presentations“Hi Danielle, Congratulations! Your seminar last night was the best have attended for ages and that says a lot. I go to many. You were engaging, down to earth, natural, informative and generous with your information and you delivered your presentation with personality.The topic was very well worded and of broad, general appeal. So I guess its not surprising that there was a large attendance.” Sally Gleitman “So much great information. Thought that it was fantastic for businesses to kick start some serious revenue growth. LOVE LOVE LOVE IT!”Jody Spencer “Honest and passionate presentation about the subject of marketing. Full of very practical, hands on tips. I enjoyed the interaction with the audience which made the presentation more specific to our needs. Finding out the distinction about ‘What potential Customers are thinking’ and the problems they may have (in doing a renovation) and using that to reassess the language I use on my website. I now realise it’s not all about Me ! I am going to change my website profile page now!” Susie Miles
“It was great on all fronts. Dan was very warm, funny and relaxed, and put everyone at ease. The information was well-organised and well-presented, and extremely generous and useful. The whole experience was excellent because Dan is so genuine and generous. Thank you very much!” Liz O’brien
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Dan’s presentations can be found at Slideshare.net 