Why are we special? Well, when it all boils down to it, I just think we care more than others do about marketing and getting it right for you. Let’s face it, there are a lot of marketing consultants and marketing agencies out there and most will follow similar marketing philosophies and practices so why choose one over the other? We believe a big part is in the how we do it. We want the whole process to it to be fun, educational and most importantly to work.So what makes us different?
1. Results. We measure everything and ensure that the the marketing plan we have built together works. We measure leads, conversions to sales, facebook likes, and the number of visits you get to your website, blog and the action that your email campaign creates. At the end of the day two results really matter, sales and happy customers. Our clients stay with us because we deliver great results over time.
2. A sales and marketing engine. If you are looking for a once of campaign to create leads then that is great but that is not us. We create a sales and marketing engine that will continually feed your business opportunities in good times and bad.
3. Passionate about Education.We educate you so you and your team so you understand how to be better at sales and marketing. Yes that sometimes means understanding the benefits of advertising on Facebook or how to segment your client list to give them a better type of communication or relevant offer. We have to do this so together we can make better marketing decisions.
4. We are IT geeks. This means we love technology and so if there is a faster, better and more economical way for us to do sales and marketing we are onto it. Check out our Stuff Were Into page.
5. We are marketing thoughleaders. We don’t just sit on our laurels. Danielle MacInnis is continually called on to present at speaking gigs, is published in on and offline marketing and small business publications and publishes a blog that has over 3000 hits a month and growing. Danielle is a Certified Practicing Marketing with the Australian Marketing Institute and privately coaches several students through her company BrainJam.
6. We are all over the best marketing tactics. We want the marketing to work for you so we keep abreast of the best tactics including:
- Marketing Action Plan
- Email marketing
- SMS and mobile marketing campaigns
- Website development and audit
- Search Engine Optimisation
- Online marketing
- Direct Mail campaigns
- Sales tools
- Social media- twitter, linkedin and Facebook for business
- Survey and feedback from customers and competitors
- Loyalty and incentive marketing programs
Our goal
MacInnis Marketings’ goal is to provide practical and affordable marketing strategies that generate ideal leads for our small business clients. We want you to love us and find us irreplaceable. We strive to provide the sort of insight, marketing genius and value that makes us the stand out choice for you as a small business. We achieve this by consistently demonstrating our commitment to our values:
Our Values
Our values describe who we are and how we go about our business, both as a brand, and as a group of high performing individuals. We look for, encourage and develop these values in our team and through the relationships we build.
- Authentic – being honest, being ourselves and doing our best to deliver you with the best marketing solution for your business.
- Passion for customers - being thoughtful by putting your needs first. By being personally invested by ensuring we deliver great value for your marketing dollar investment.
- Innovation and IT – keeping abreast of current marketing IT solutions and identifying the most affordable and suitable marketing technology for your small business. Yes, that is right we are IT marketing geeks.
- Sharing Knowledge – educating and communicating marketing information with you to improve your marketing knowledge and skill base.
- Online Marketing Training for the Small Business (click to find out more)
- Creativity and fun – brainstorming, thinking outside the square, enjoying the process and constantly collecting great ideas for marketing in small business.
- Try to use the pay it forward principals -It begins with doing a favour for another person– without any expectation of being paid back.
How we work with you?
We can achieve great value because we are:
- we are a small business that is nimble and lean
- a flexible resource
- can work virtually
- can package a marketing solution for you
- “we eat our own dog food” and practice what we preach and have a proven track record
- we have a great network of marketing associates and resources to leverage
- We have customer satisfaction at our core. If you aren’t happy, we’re not happy. We measure customer happiness, we act on dissatisfaction immediately and we continually try to improve our opportunity to WOW you.
Read more about our competitive advantage and how we create this for you.
We too are picky about who we work with. Do we fit?
Make no mistake, we would love to work with you, but we, like you choose our partners very carefully.
- There needs to be a good business proposition for both of us. It has to be a win-win. A win-win for us is when we can provide the service you need and want and do it with your enthusiasm, support and prompt payment. A win for you should be having a flexible expert marketing resource that continually improves your business growth and does so at an affordable cost.
- Our business model is based on choosing to work with a select number of clients where we provide a marketing department service, usually over an extended period of time or until such time when we can train up an alternative resource.
- We choose only to work with the owner or CEO of the business. We do this for two reasons. 1. The decisions about marketing are an integral part of the business plan and so we need these decisions to be made by management. 2.The brand and values that the business hold often are embedded in the owner’s vision and personality.
