A brand that everyone is proud of
Working with CEO Ross Raymond, we re-built the Numac brand. Numac has a niche market with a focus on environmental drilling and with expansion of the company, it was now timely to roll out an updated branding identity.
Challenge
Re-brand Numac Drilling will keeping it brand strength
Consolidate Numac’s value proposition
Create useful selling tools
Create an integrated sales and marketing plan and budget
Solution
We conducted some market research to refine the value proposition and brand identity
Through a series of workshops we identified the key branding elements. We created a marketing planner with key deliverables including sales materials.
Results
A consolidated image library and branding style guide
Key sales tools including new website, article and PR calendar, brochures, signage and branding
Key forms to capture leads and nurture them through email marketing
SEO approach to ensure the website ranks well for key terms that Numac customers would search by
Deliverables: New content management website with article library, email, SEO, SMS and Event manager. Success stories, brochures, signage and more.
