Dan MacInnis Podcast about marketing your small business. I interview business owners and marketing experts that I admire and can give great insights. Enjoy or download in itunes.
Reviews:
Dan knows her stuff! Great ideas! by KMarCuz
These podcasts give clear, direct and most importantly down to earth real advice for small business owners. I found them really informative and easy to follow. They have given me new insight and some great creative ideas to apply!
Marketing with Enthusiasm & Insight by LearninStill
Dan’s valuable marketing advise is great & delivered with passion. Her vast knowledge & experience as well as integrity is obvious. Much appreciated.
An Interview with Michael Neaylon the author of True Brand Toolkit
It was my pleasure to interview Michael Neaylon Author of the True Brand Toolkit. This interview gives the small business owner some great insights into branding and some great resources. Listen to the podcast here.
Visit Michael’s website at: www.mcme.com.au or purchase the book here.
An Interview with me around customer centric companies
Recently I was interviewed by a journalist and I made a recording. It is all about building a customer centric company. I go through the steps to create a customer centric company.
Listen to the podcast here
An Interview with Hugh MacFarlane from Math Marketing
Hugh Macfarlane runs MathMarketing which provides sales and marketing consulting to businesses across Australia and around the world. A key note speaker and author of The Leaky Funnel, Hugh provides some great insights that small businesses can leverage.
Hugh speaks about the customer buying path. How to ask the right questions about which buyers to focus on? How to improve your sales and marketing process and some great free resources on the Math Marketing website to start you on your way. Listen to the podcast here. Read the blog article here.
Customer Touch-Points Can Make or Break Your Brand
This podcast is about my recent experience at a Honda Service Centre. It gives us all the opportunity to look at out Customer Touch Points and see how they can make or break our brand.
Here is a link to my article.
Web Review Interview with Digital Marketing Expert and Founder of Synotac, Cameron Madill.
Do you know if you have a good website? If you make a change on your website, how do you know you’ve made things better? In this show we take a real live case study of a website for a small business. Bec Hass runs a cosmetic acupuncture business in Perth. Her current site url is http://www.cosmeticacupunctureperth.com.au/ and her new business name is Chi Radiance.
Cameron Madill from Synotac has done a previous podcast that is well worth a listen as he shares his expertise around online marketing strategy.
Cam helps Bec consider the following:
Website domain name and the asset of key words and age
301 redirect – redirecting domains.
Don’t make the customer think!
Listen as Cam reveals other best practices and tips about how to improve Bec’s website which you take and apply to your own website.
Link: www.usertesting.com
Linda Hailey is a down-to-earth business consultant that really understands small businesses.
Linda is also author of two books:
- Kickstart Marketing - The no nonsense system for boosting your business
- Your Business, Your Future - How to predict and harness growth
As well as her books she is a presenter and a small business expert on Kochie’s Business Builders. Clearly Linda knows her stuff. She shares her valuable marketing and business tips on this weeks show!
Visit her website for some great downloadable tools and tips. at www.lindahailey.com.au
Links we discussed in the podcast:
Livescribe – pen that records what you write and say.
Lynda.com – great for training video tutorials online.
James Schramko is a skilled internet marketer, a really creative strategic thinker and entrepreneur.
What impresses me about James, is he is continually learning and solving customer problems and using this knowledge to creative great internet products. Couple this with his authentic and thought leading persona, and this makes a a must listen interview for your small business.
In this interview he shares with us his journey and transition into internet marketing, his product creation strategy.
Links to James
James recommends:
Dr. Eliyahu M. Goldratt The Goal
Peter Drucker The Effective Executive
Jay Abraham - Getting everything you can out of all you’ve got
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Jason Sadler from the innovative company I wear your shirt
Jason has come up with a great way to market products using social media tools. Listen to Jason as he explains this clever concept and pricing model that has seen him give real value to businesses who have embraced the concept.
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Bloomtools Director Tracey Voyce
Get your transcription copy here.
Bloomtools is a toolbox approach to small business marketing that combines a Website Design and Development, Search Engine Optimisation, Customer Relationship Management and Database functionality. I interviewed Tracey and she shares how Bloomtools helps small businesses with their online presence.
Susan Gunelius, Marketing Author, Speaker and Expert.
Get your transcription copy here.
Susan Gunelius is a well know author with 8 marketing books to her name. She has a great track record and 20 years of Marketing experience. The CEO of keysplash Creative, Susan shares with us some great marketing tips around social media marketing, branding and online marketing for the small business owner.
Her latest books include: 30 Minute Social Media Marketing and Content Marketing for Dummies
The dynamic marketer Amanda Falconer from the Sydney Business Centre.
Get your transcription copy here.
Amanda Falconer is my guest this week and shares the insight she has on working with small businesses on their marketing.
To get some more of Amanda:
That awesome 10 minute video: http://sydneysmallbusinesscentre.com/small-business-marketing-demystified
Website: www.sydneybusinesscentre.com
Blog:http://www.thesilverbulletforsmallbusiness.com/
Guest Lorrie Thomas Web Marketing Therapist
The Marketing Therapist Lorrie Thomas joins me in this show. Lorrie uses her diagnostic techniques to help businesses make better decisions.
She takes us through how she interviews her clients to find out
- Who you are?
- What you do?
- Who do you serve?
Why are we building website? Visit my blog for the article I wrote about key take aways from the interview.www.daniellemacinnis.com
Guest Lee Hopkins Social Media Expert
My guest this week is Lee Hopkins, Australia’s social media expert. Lee,(in his charismatic engaging manner) shares with us great insights around social media, what tools to choose and how a small business can start to leverage these tools to have a conversation with their customers.
To get some more of Lee visit:
Guest Eric Tsai from Design Damage – Business Coach and Internet Marketing Strategist
This interview with Eric Tsai will give small business owners some great insights around identifying your ideal customers, how to use the internet in a strategic way and leverage all the online tools. A key take away for me was to understand the buyer psychology and reverse engineer the customer buying process.
To find Eric, visit his website at www.designdamage.com. Love some of Eric’s popular articles and his interview with Guy Kawasaki interview are must views!
Are you doing the wrong work as small business?
This show looks at the E-Myth Revisited Book as a soundboard for looking at my business and the tweaking the business model. For small businesses it is about asking yourself, “is what I working on the most important work I should be doing?”
Here is my article on the E-Myth from my blog.
An Interview with Digital Marketing Expert and Founder of Synotac, Cameron Madill
Every now and again you get the chance to meet someone really special. Cameron is one of those people. I call him a”the humble digital marketing thought leader”. Cameron shares with us some key considerations about creating an effective digital marketing strategy, and an awesome brand and team.
He generously shares his process for developing a website and his ”human focused design” is truly cutting edge.
Show Notes:
Customer test for your marketing material- for a web, brochure,service page (marketing materials)
Take a – red pen and circle all the I, Me, Us, We Our, Company Name
Then take a green pen and the circle all the - You, Your. You want this to be 60% be GREEN.
How did you go? Love to know!
Tip and tools. (Synotac)
Tech Tip: Google Voice (US) Google Voice (AUS)
Visit Cameron Madill at Synotac.com
Low Cost Marketing Tools for Small Business
This is a talk I did with the Glen Eira Women Business Group around Low cost apps.
Here are the:
1. Slides
3. How too videos discussed.
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Build Your Small Business From the Inside Out
This show is about how important it is to know yourself before you build your brand or your marketing strategy. It is based around an article I had published in the Australian Businesswomen’s Network online magazine in April.
Make Them Click Interview with Mark Garner
This week I interviewed Mark Garner from MakeThemClick on to chat about websites and the marketing strategy around making them work for your small business. Mark gives some great tips to consider when designing your next website and how to improve conversion rates online.
To find out more about Mark visit his website at Makethemclick.com.au
The Simple Marketing System Interview
No secret formulas for small businesses
This show discusses the wave of “Secret Formula’s ” out there to help market your business.
Small Businesses Marketing Breakfast Seminar
In March 2011 I was a presenter at the Australian Women’s Mentoring Network breakfast. A group of 10 or so women from various businesses and I discussed some of the strategies in marketing their small businesses.
We covered such topics as:
Do you know who your ideal customers are?
Do you know how to find them?
Are you attracting people to your website by talking to them or about you?
What is a compelling call to action?
How do you give potential customers a sample or “taste of your offering” before they are ready to buy?
Man, my website sucks, help!
This podcast focuses on how to improve your website and quick marketing tips that will assist you making it a better tool in your marketing kit bag!
Here is my pdf of the top tips.
Links
Website construction: WordPress, Citymax
My webinars on google analytics.
Key words tools: Google Key Word Tool
Survey forms, Wufoo, Survey monkey
PR - PRwire
Capture screen as a video - Jing
Motivating Mum – Great Forum for Mums in Business
