From showroom floor to Online Store
Working together to build a online marketing strategy
Entanglements is a metal art company that services landscape architects, architects designers and the home renovator market. Their awesome metal screens, fire pits, sculptures, water features and more have created a real buzz at the Melbourne Flower show and on the Renavotors TV program. Owners Helen and Ian Neyland had been growing but understood that they needed to plan more strategically to really reach their business goals and they had to embrace this new online marketing world.
Challenge
Use online marketing tools including social media to reach a larger audience
Segment their marketing to communicate more effectively
Have planned approach to marketing rather than just an opportunistic approach
Solution
We conducted some market research to determine the real value offering and what potential new products or services customers were looking for including how they wanted to be communicated with.
We built a new website based on a content management system that allowed for articles, blogs email and SEO to all be integrated in one easy to manage back end system.
We now have better lead capture forms to automate some of our requests and provide more customer information up-front.
Results
The website is attracting more customers and we are capturing more leads. We have doubled the prospect list.
The online store is active and now doing business
The development of a Facebook Strategy has enabled us another to communicate with prospects and customers.
Deliverables: New website, Facebook Page, PR schedule, email promotions and gift cards
