It might seem obvious the it is always the hardest conversation I have with small business owners is around their customers. Narrow your focus down to those ideal customers that your services is made for….
Author Archives: admin
Start with the customer to make your online marketing effective
Posted in: Posted in Marketing, Online Marketing, Small Business Marketing
Short URL: http://macinnismarketing.com.au/?p=1747
Google survey: “54% of all Smartphone owners now use their handsets to access the web on a daily basis.”
Consumer behaviour is increasingly becoming multi-screen in nature. We spend more time on tablets like the iPad than watching tv, more time on the mobile phone browsing than our laptops. This dramatic shift around the…
Posted in: Posted in Marketing, Marketing Technology, Small Business Marketing, Small Business Marketing
Short URL: http://macinnismarketing.com.au/?p=1701
Checklist for hiring the right marketing consultant
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they nurture them through the journey to become…
Posted in: Posted in Marketing, Marketing Strategy, SEO, Small Business Marketing, Small Business Marketing
Short URL: http://macinnismarketing.com.au/?p=1665
Have an expert critique your marketing and make better decisions!
Have you had a good look at your sales funnel and are worried? Have you got no marketing in place to generate new leads? You need the Marketing Critic. Get feedback on what is not…
Posted in: Posted in Marketing, Marketing Strategy, SEO, Small Business Marketing, Small Business Marketing
Short URL: http://macinnismarketing.com.au/?p=1639
Marketing for small business is a critical investment
Let’s no sugar coat it, marketing is a critical lead generation engine that ensures your business has customers. As an investment just like buying a home or car you need to do your homework. Your…
Posted in: Posted in Marketing Strategy, Small Business Marketing
Short URL: http://macinnismarketing.com.au/?p=1582
Goal Setting for Small Business
Is your business sucking the life out of you? What are your goals for 2012 as a small business owner? There is something about the comfort of an old t-shirt as p.js or a nice…
Posted in: Posted in Marketing Strategy, Small Business Marketing
Short URL: http://macinnismarketing.com.au/?p=1516
Local Search Is A Must For Small Businesses
For small business some of the most important search is local and optimising your site to be found in local search directories. Here are some of our top hints on how to optimise your site…
Posted in: Posted in Marketing, SEO, Small Business Marketing
Short URL: http://macinnismarketing.com.au/?p=1492
Digital marketing is the new way to connect with your customers
At the heart of marketing is connecting with customers. We are now connecting digitally, online all the time. The tools to reach, connect and make sales is changing and we need to change our marketing…
Posted in: Posted in Marketing
Short URL: http://macinnismarketing.com.au/?p=1399
What you should be spending your marketing budget on in 2012?
The temptation is to just make it through 2011 have a Christmas break and think about 2012 later. But for most small businesses thinking about how they spend their marketing budget early will prevent costly…
Posted in: Posted in Small Business Marketing
Short URL: http://macinnismarketing.com.au/?p=1246
It’s time to develop your marketing strategy for 2012
We work with you to create a marketing plan that attracts the right customers to your small business on an ongoing basis. An ad-hock approach doesn’t work and wastes time and money. If you marketing…
Posted in: Posted in Marketing
Short URL: http://macinnismarketing.com.au/?p=1139